Evaluating a Market Niche Gains Importance as Industry Restructures Out of Stock
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Evaluating a Market Niche Gains Importance as Industry Restructures
By Gregory K. Larsen
Spring 1987
As the effect of the new tax law changes the viability of some markets for existing leasing products, innovative leasing companies will establish new relationships with potential lessees. This article describes segmentation characteristics that can be used to identify viable market niches.
<span style=\"font-weight: bold;\">Evaluating a Market Niche Gains Importance as Industry Restructures</span><br style=\"font-weight: bold;\" /><span style=\"font-weight: bold;\">By Gregory K. Larsen</span><br style=\"font-weight: bold;\" /><span style=\"
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