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The Future: Non-Bank or Financial Services
By Bernard J. McKenna
Winter 1987

The future is going to be determined by seven major players emerging as dominants in the "financial services industry," according to a special report by Mr. McKenna, AAEL\'s former chairman. This article identifies the major issues that will be critical tot eh success of these financial services companies - among them, a better look at corporate culture and giving up the obsession with short-term bottom line thinking.

<span style=\"font-weight: bold;\">The Future: Non-Bank or Financial Services</span><br style=\"font-weight: bold;\" /><span style=\"font-weight: bold;\">By Bernard J. McKenna</span><br style=\"font-weight: bold;\" /><span style=\"font-weight: bold;\">Win