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Marketing Solution: Customer Orientation Is Key to 1987 Business Plans
By James A. Beakey
Winter 1986

Customer orientation in marketing programs will be the key to business success in 1987 for the equipment leasing industry. Particularly with changes wrought by new tax legislation, keen attention to customers\' perceptions will be necessary. This article stresses the importance of marketing in the new environment.

<span style=\"font-weight: bold;\">Marketing Solution: Customer Orientation Is Key to 1987 Business Plans</span><br style=\"font-weight: bold;\" /><span style=\"font-weight: bold;\">By James A. Beakey</span><br style=\"font-weight: bold;\" /><span style=\