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Adopting the Marketing Concept: The Key to Lessor Survival - and Prosperity - In the 1980s
By Thomas C. Wajnert
Fall/Winter 1983The article takes the position that the equipment leasing industry has matured to a point where the old marketing formulas no longer apply, and suggests re-evaluation of strategic positions based on an assessment of market needs, competitive forces, technology, and financial objectives.

<span style=\"font-weight: bold;\">Adopting the Marketing Concept: The Key to Lessor Survival - and Prosperity - In the 1980s</span><br style=\"font-weight: bold;\" /><span style=\"font-weight: bold;\">By Thomas C. Wajnert</span><br style=\"font-weight: b