The Challenge of Change: Lessor Marketing in the 1990s

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The Challenge of Change: Lessor Marketing in the 1990s

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The Challenge of Change: Lessor Marketing in the 1990s
By Bob Neagle
Spring 1991

The challenge for the '90s will be to increase market share and to keep customers loyal, parents profitable and stockholders confident. What is the role of marketing to get us there?