|Social Networking for the Equipment Finance Industry|
Social Networking for the Equipment Finance Industry
Four Leaf Public Relations LLC
The equipment finance industry has been slow to adopt social media, including social networking. This is a study on how to integrate social media and networking strategies and best practices into an equipment finance organization's communications and marketing efforts. The paper includes an overview of the current social media landscape; research findings of the equipment finance industry's current level of adoption, attitudes and behaviors around social media; a guide on how an organization can get started in incorporating social media; and case studies that include best practices and business outcomes. A glossary of terms and a list of further resources also are included in the paper.
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